One of the most important marketing assets for small and medium businesses is your Google Business Profile (GBP). 

It’s the first thing potential customers see when they search for your business or your services, and it plays a decisive role in whether they call you or your competitor.

Yet despite how powerful it is, the majority of Australian businesses are not using it properly.

Most Australian businesses are listed on Google but are not optimised to rank.

Here’s the reality:

• More than 80% of Australian small businesses have a Google Business Profile
• But over 60% are incomplete or poorly optimised
• And less than 20% use service descriptions, keyword placement, GBP posts or updates

Is your business on Google but not being seen?

An optimised Google Business Profile = More Visibility = More Calls, More Clicks, More Clients

Google data shows that an optimised GBP can generate:

• Up to 7x more website visits
• Up to 5x more phone calls
• Up to 2.7x more direction requests
• Significantly more appointment bookings
• Higher conversion rates than traditional advertising

For many small businesses, Google searches now outperform Facebook, Instagram, and even paid ads. A strong GBP doesn’t just help you rank it helps you get chosen.

A strong Google Business Profile can help you:

• Appear in local map results
• Rank above websites organically
• Win clients even if your website SEO is still improving

For many businesses, Google Business Profile becomes their highest-converting traffic source. Your GBP Works Even When Your Website Doesn’t Rank.

A Small Investment of Time Can Create Big Business Growth

Optimising your Google Business Profile is one of the most cost-effective marketing strategies for any small-to-medium business in Australia.

It improves:

• Your visibility
• Your credibility
• Your search ranking
• Your client trust
• Your calls, clicks, and conversions

And the best part? We Will Optimise Your Google Business Profile For You.

To help our business clients start 2026 strong, we’re offering a Google Business Profile Optimisation Service for only $197 to get you ranking and reaching more potential clients.

Your GBP optimisation includes:

• Completing all core ranking fields
• Keyword-rich business description
• Service descriptions optimised for search
• Adding strategic keywords for local ranking
• Review strategy, responses and future response templates
• Posting your first update
• Performance and ranking recommendations
• Ensuring your page reaches the Google Green Circle (100% complete)

📈 2026 Is the Year to Get Visible, Get Found, and Grow

If you want stronger rankings, more enquiries, and more visibility in your local market, optimising your Google Business Profile is the fastest and most affordable step you can take.

Contact Cashflow Financial to book your $197 Google Business Profile Optimisation. 

Let's make 2026 your strongest year yet.